We are into the time of the year when permit applications are flying and events open for registration regularly. Advertise and announce regularly. Let folks know about your event and what you are offering.
But please also let Alec Berger know that you are opening for registration before you actually open. We have a dedicated page which tracks registration openings. Many racers subscribe to this page and receive an e-mail each time an event is added. You may be missing out on the opportunity to reach out to these folks.
See the page here:
If your event is not there and you are open for registation pleae contact Alec at firstname.lastname@example.org